About Machon Aluf Binah

Machon Aluf Binah

Machon Aluf Binah was founded in 2010.  The vision of Machon Aluf Binah is everyone should be able to tap into their internal energy and achieve personal fulfillment.  This vision is accomplished by our mission to train coaches, utilizing Judaic concepts, to maximize their thoughts, emotions and actions to excel and to achieve personal happiness as well as to extend their skills to coach their clients.


Rabbi Shalom Storch, Founder, Owner and Trainer

Rabbi Shalom Storch, a sought-after trainer, mentor and coach in the world of chinuch, is a veteran Menahel with thirty years of experience.  He served as the Menahel of the Mesivta of the St. Louis Rabbinical College, Menahel of the Yeshiva Ketana of the Hebrew Academy of Cleveland and the founder and Menahel of Yeshiva Nesivos Ohr in Lakewood, N.J. He is currently Resident Mentor of the Senior Leadership Fellowship for Yeshiva/Day School Principals, Aish Dos Division of Torah Umesorah.

Rabbi Storch holds a CPC (Certified Professional Coach) from the Institute of Professional Excellence in Coaching (IPEC), a PCC (Professional Certified Coach) from the International Coaching Federation (ICF), an Organizational and Business Coach Diploma from Refuah Institute, and an ELI – MP (Energy Leadership Index – Master Practitioner) from IPEC.



Affiliate Member, Institute of Coaching, at McLean Hospital, Harvard Medical School affiliate.